I personally don't understand why you have to cheer for both. I think it comes down to midwest nice. As a MU fan and alum, if there is a big recruit out there considering both schools, i am not happy if he chooses UW over MU and stays in the state. This isn't the case in other states. I don't really think big Oklahoma State fans are happy when Oklahoma wins a game. I get it, if you are not connected to one school and just a state college basketball fan. That being said, I don't cheer against UW, but am totally benevolent towards them. Last night, I watched the Marquette game and turned off the channel, rather than continuing to watch the badgers and cheer for Providence.