To be fair, he does address that some: "Um, well think of it this way, we (will) break even before the tax (laughs). … So the tax is real money. (The tax is) what we’re going to lose. You’ll make it up. You’ll make some of it up as you move along in the playoffs, obviously, and that factors in. You’re like, ‘Well look, I know I’m going to lose ‘X (amount of money),’ but if we get to the playoffs, it starts going down.’ But yeah, it’s real money for us. But at the end of the day, the goal is that you want to keep winning a championship, so you’re going to spend the money." I guess I read this as, "We are spending more than we know we can take in, but we are banking on that risk being rewarded in the playoffs." Not much different than my company spending millions on new technology that we hope will payoff in the future; risk/reward.