We just got back from Branson, MO. It felt like the love-child of Las Vegas and WI Dells... A smaller city, but with a lot of touristy stops with flashy signs.
Sight and Sound Theater was excellent. The rest of Branson was meh.
The Ozark mountains were nice though. Reminded me of the East Coast mountain ranges (i.e. tree covered and not as "rocky") and had some really nice views. We spend a good portion of time at Dogwood Canyon - a public park owned by Johnny Morris (i.e. Bass Pro Shops) that had a lot of waterfalls, Bison, Elk, and a beautifully manage trout stream (free fishing if you want, but catch and release).