You can't just magically raise the payroll. Attanasio has done a lot to get the payroll to higher levels than it has ever been, but there are limits and the Brewers are likely to blow past those limits if our guys continue to play well and get the arby increases that go along with good play. There is a reason the Rays don't just push their payroll up to "put the nail in the coffin" of the Yankees and Red Sox. Small market teams just can't do that. As much as it stinks to think that we'll have to trade away some good players because we can't afford them, the Brewers will need to "act like the Rays" or they'll get swallowed up. The good thing is that the Rays have shown that trading away good players doesn't mean that the team will be bad. The return you get from those trades allows the team to remain continually competitive, which is the stated goal of Stearns and Attansio. I didn't mean to bring up something that I think has probably been beaten to death here but if we can have $50 million payrolls during rebuilds we can have $150 million payrolls during high points. It's not magic, there is no cap and owners can spend their own money and push for a title if they want to. I am sure they can borrow and run in the red if needed too. Losing sure isn't going to increase revenue. I said if needed only to make the point that it has to make sense, we obviously can't outspend the Dodgers. But if we are trading Woodruff or Burnes only because payroll is capped at $100 million and they can't afford them then in my mind fans are justified to walk away and spend their money on Bucks/Packers tickets. Again, I am not trying to start that debate here again, just don't agree that it takes magic to increase payroll in MLB. It's certainly possible we are cursed with owners who just really can't afford to lose money on the team for a few years but I wish they would sell it then.