City connect leak

[NewerBrewer]

Overall I'm not a fan of these. I agree with others that the bobber and Barrelman logos are good.

I have a few gripes.

1. This isn't a "city" connect. I could probably get over this if the execution was better.

2. The shoulder stripes are weird. It looks like a soccer jersey.

3. The team location should be reserved for the away jerseys.

[dlk9s]

Such angst

[Ignitor 4ever]

They look like something out of beer league softball and the "W" kind of reminds me of the Washington Nationals.

[Jopal78]

19 hours ago, OldSchoolSnapper said:

I'm just not seeing how Wisco connects to the city.

It seems obvious they are trying to “connect” with the entire state, because that is essentially their market boundaries. But really, rolling out new alternate unis every few seasons is more than anything a tool by MLB and Nike to sell more merch. 

[SeaBass]

2 hours ago, Ignitor 4ever said:

They look like something out of beer league softball and the "W" kind of reminds me of the Washington Nationals.

It feel like with the flourish on the W they might have been going for a bit of a call back to the flourishes on past logos before they went back to the ball and glove full time. It's definitely not exact so I could be way off base. But I think it's closer to these than the Nationals logo.

[MadScientist]

14 hours ago, Ignitor 4ever said:

They look like something out of beer league softball and the "W" kind of reminds me of the Washington Nationals.

They definitely don't look like MLB uniforms, and they shouldn't use that logo when playing Washington.   Maybe they will forget about them after this game.

[MrTPlush]

It is really unfortunate that the Wisco thing was an idea that made it to final product, because the entire concept itself is quite genius. Brewers are very much so a state team more than just about any other team in baseball. So the concept made sense…and the supper club food area is pretty cool. The logos are cool and I’d argue the unis are decent. The blue is much better on the field and the matte helmet always look pretty slick. I don’t like them, but they are always a little out of the box with city connect jerseys.
 

I imagine someone looked up slang ways to say Wisconsin and landed on ‘Wisco’ as potentially being kinda cool/young. Unfortunately, it isn’t a hit and it appears the marketing was heavily made around that term. Someone probably thought they were about to make that a cool term and you would instantly associate it with the Brewers.

[Frisbee Slider]

If I had to form a steel man argument for the use of Wisco, it could be a modestly prevalent way to shorten the spelling of Wisconsin on social media or text messaging. Mostly for younger generations. 🤷‍♂️

[MilwaukeeBeers]

1 hour ago, Frisbee Slider said:

If I had to form a steel man argument for the use of Wisco, it could be a modestly prevalent way to shorten the spelling of Wisconsin on social media or text messaging. Mostly for younger generations. 🤷‍♂️

My conspiracy theory is that it was shortened to save fanatics time and money printing their ****** uniforms. 

[bjkrautk]

Yet to win a game since unveiling the new jerseys…At what point do we start burning them in effigy?

[Cool Hand Lucroy]

I actually kind of like these new uniforms, but I preferred last year's version. The powder blue with white always looks nice.

The salmon piping is a cool feature. My biggest gripe is that these aren't really weird enough to be City Connects, nor are they traditional enough to be good daily uniforms. It's a little bit uncanny valley for me.

[Frisbee Slider]

Would we like them more if they said "Wisconsin" ?

[Jimbo]

On 4/11/2026 at 10:18 AM, MrTPlush said:

I imagine someone looked up slang ways to say Wisconsin and landed on ‘Wisco’ as potentially being kinda cool/young. 

"Wisco" > "Wisky"

 

[Cool Hand Lucroy]

14 hours ago, Frisbee Slider said:

Would we like them more if they said "Wisconsin" ?

Sconnie?

[torts]

Just want to share mines being delivered tomorrow by doordash 🤣 not sure how doordash is cheaper delivery than ups, FedEx, USPS, or other alternates but sure seems wild to see doordash breaking into the store delivery segment (ie I didn't select to buy through doordash, and it was not a delivery option, it is what is being used for "standard" delivery, which is wild imo)

[torts]

Doordash has now updated my delivery time today 3 times as drivers have changed, lol, I'd rather have paid extra $ for it to come via USPS knowing my mail is delivered around 4 pm every day. 

[patrickgpe]

planning on stopping at the team store this weekend to see what CC stuff they have. Im not a jersey or hat guy but would love a polo with one of the alternate logos. anyone stop down there during the last homestand?