Truss Club

[BrewerFan]

On 6/10/2026 at 11:15 AM, Jopal78 said:

I didn’t call them “lowly”.   But I think fans view teams as some sort of public trust, when its a business. The corporations and organizations that are going to shell out $40,000 for seats behind the plate with Truss club access are to generate way more revenue than a group of regular fans going to a game 10 times a year and getting an $9 brat and $14 beer each time they go. If the goal is to generate as much ticket and in Park revenue as possible, those fans just aren’t that important in today’s calculus where premium experiences are both extremely profitable and popular.

The Brewers absolutely know what a typical family spends for a game at the ballpark and how often  they go; what a season ticket holder spends; what a private group likely spends; what ages and demographics generate the most revenue  and they’re adjusting their seats accordingly to capture the most revenue.
 

 

I'm with you on everything up until "they're just not important in today's calculus."

No, they still VERY much are. They're still more likely to buy a stadium once or twice a year AT the gift shop(Which is huge vs buying it online). They're going to be repeat customers and there are more of them. 

You can both treat them good and give the fans who have a private box or whatever, the appropriate service given how much they spent. 

And by the way, the luxury boxes, I've been lucky enough to sit in them quite a few times... it's really just free beer and that's mostly it. There were brats and nachos there for some, but the seats were the best part. 

Whatever they cost, they weren't worth the price I'm sure. But 245 for seats right behind home? That DEFINITELY seems worth it if you are a big brewers fan. It's a lot of money, I'm not saying I'm going to sign up, but it's 20K for a couple for the half season package. Food, parking, great seats?

You extend Made and Mis and I'll sign up for half a season for 2 seats!
Throw in Turang, I'll go the full season!

[dlk9s]

Atlanta has a similar thing, but the exclusive club is right there by the seats. Our former vet had those seats and gave my family tickets when the Brewers were in town. It was incredible. Obviously great seats, but the club was incredible. 

Enormous and basically anything you could ever want to eat, and as much as you wanted. We got there early and ate before the game. It remained open during the game, but IIRC, not everything was available. We went back in between innings once or twice.

[gypcasino]

On 6/12/2026 at 6:48 PM, BrewerFan said:

Whatever they cost, they weren't worth the price I'm sure. But 245 for seats right behind home? That DEFINITELY seems worth it if you are a big brewers fan. It's a lot of money, I'm not saying I'm going to sign up, but it's 20K for a couple for the half season package. Food, parking, great seats?

Right behind the plate won't be $245, probably closer to $500.

[rickh150]

$245 is likely the 5th/6th row…and all seats are “behind” the plate as the Truss seats are only between dugouts.

I wonder if Amy moves to above a dugout to continue being front row girl.  Above dugout row 1 is not Truss. Where Bob is sitting now IS in the Truss. 

[OldSchoolSnapper]

There's a lot of funny here. Amy playing the role of down-and-out working class Milwaukeean who's getting priced out of something is pretty LOL. I don't really feel too bad for her. 

I don't have a big issue with it. I usually sit in mid-range seats, I find most of the seats at AmFam solid, though. The Brewers are a great value for anyone willing to do a few things to save a few bucks. You don't have to buy beer and food, you don't have to buy a jersey, you don't even have to park on site if you don't want to. I can't fault them for doing new things to squeeze out what they can. I don't have any doubts they'll get enough corporate sponsors buying these seats. I think they'll be empty on weekdays, sure, but they'll force these companies to buy packages. 

I only hit a game or two per season anyway.

[gypcasino]

52 minutes ago, rickh150 said:

I wonder if Amy moves to above a dugout to continue being front row girl.  Above dugout row 1 is not Truss. Where Bob is sitting now IS in the Truss. 

I'm guessing Bob will end up moving to the other side of the dugout lip in 112 row 1 or a few feet to the right in 111 row 1. 

[Brewcrew82]

Let's be honest, anyone who is seriously opposed to this is doing so for self-serving reasons (in Amy's case) or has yet to enter the 21st century. The fact that the Brewers have taken this long while literally every other stadium has long had their own exclusive home plate area is just proof that the Brewers are already highly protective of the small market fan experience. 

What it comes down to is they make make way more money auctioning off these seats to businesses than they do the average joe fan. Sucks, but let's not pretend that most fans have access to those seats in the first place. Brewers making more money is better for us who care most about the on-field product anyways. 

Just wait until you see what is in store around the ballpark after next year....If this is a step too far for you. 

[Jopal78]

3 hours ago, Brewcrew82 said:

Let's be honest, anyone who is seriously opposed to this is doing so for self-serving reasons (in Amy's case) or has yet to enter the 21st century. The fact that the Brewers have taken this long while literally every other stadium has long had their own exclusive home plate area is just proof that the Brewers are already highly protective of the small market fan experience. 

What it comes down to is they make make way more money auctioning off these seats to businesses than they do the average joe fan. Sucks, but let's not pretend that most fans have access to those seats in the first place. Brewers making more money is better for us who care most about the on-field product anyways. 

Just wait until you see what is in store around the ballpark after next year....If this is a step too far for you. 

Yep, wait until they start eliminating parking spots/tailgating to build a huge bar/restaurant/event space. Why let people drink their own beer in the parking lot when you can sell it to them. 

[adambr2]

Sounds awesome if you’re crazy about the Brewers, alcoholic, and rich.

Well, at least I’ve got 2 out of 3.

[adambr2]

1 hour ago, Jopal78 said:

Yep, wait until they start eliminating parking spots/tailgating to build a huge bar/restaurant/event space. Why let people drink their own beer in the parking lot when you can sell it to them. 

I don’t think that’s happening for a long, long time. I really hope not, anyway.

Doing away with something that is a long engrained part of Brewer culture itself, even if it isn’t profitable, is a dangerous step.

[Jopal78]

2 hours ago, adambr2 said:

I don’t think that’s happening for a long, long time. I really hope not, anyway.

Doing away with something that is a long engrained part of Brewer culture itself, even if it isn’t profitable, is a dangerous step.

They’ll always have tailgating it will just be in a specific area and first come first served. The Packers have eliminated gobs and gobs of parking/tailgating over the last 10-15 years. 

[homer]

the parking lot is never full and I think it's something like 30% of people who attend games actually tailgate.

[BrewerFan]

12 hours ago, gypcasino said:

Right behind the plate won't be $245, probably closer to $500.

Aren't they ALL right behind home in that little section? I'd imagine the 500 dollar seats are directly behind home, that first row, but that's really not much... for those type of tickets to a professional sports event.

What's "that much" is obviously relative, but for those seats and the benefits that go with them, I think that's very reasonable. 

[homer]

The Brewers are also building a playground and beer garden outside the stadium that is free to the public on game days.

[gypcasino]

I think it'll look roughly like this. 375 seats with rows 2-6 where there are rows now. Row 1 will be where there's warning track now. Bumping up against both dugouts.

eta: I think they're replacing 375 seats, there won't be 375 in total because they'll be bigger

 

Edited Tuesday at 03:38 PM by gypcasino

[MrTPlush]

This rich .1% of fans = Massive and expensive overhaul behind home plate including exclusive club.

The other 99.9% of fans = Best we can do is an overpriced beer garden right next to the parking lot where you can do the same thing yourself for cheaper (and just make better food yourself) and an overcrowded minigolf course/playground.

The later wouldn’t have been a horrible idea had it actually been out by the parking lots. The one on the home plate side is nice and great to occupy kids while tailgating or before the game in general. However, this one is by the outside concourse and surrounded by concrete. Nowhere to relax, no grass. If I have walked across the bridge it means I’m ready to go inside at that point. Or the alternative is to make it accessible from the inside and not the outside. Imagine activities in the open air during a game versus everything being in a cramped concourse feeling like a warehouse.

[Jimbo]

On 6/16/2026 at 7:46 AM, homer said:

The Brewers are also building a playground and beer garden outside the stadium that is free to the public on game days.

They had something like that once, the "Brat Haus", before it became a special private event thing.

 

[Turning2]

On 6/15/2026 at 3:06 PM, Brewcrew82 said:

Brewers making more money is better for us who care most about the on-field product anyways. 

Just wait until you see what is in store around the ballpark after next year....If this is a step too far for you. 

I don't have to like it, but I understand it's a "keeping up with the Jones' " move. Regarding that on the field product though, I agree with Locked On Brewers Chuck Freimund when he said (paraphrase) "yes, it will generate more revenue, but don't expect this to result in signing more of their own stars to extensions or pursuing pricier free agents, it's not going to generate that much extra money while it kicks fans out of the best seats, some who have been there through the lean years." 

I expect the extra revenue will be spent on more fluff attractions to draw more of the milquetoast, casual fans.

[Frisbee Slider]

21 hours ago, Turning2 said:

Chuck Freimund when he said (paraphrase) "yes, it will generate more revenue, but don't expect this to result in signing more of their own stars to extensions or pursuing pricier free agents, it's not going to generate that much extra money while it kicks fans out of the best seats, some who have been there through the lean years."

Important to remember we often do not want to extend contracts to aging veterans.

Also, if any of us has the money to pay $250 for seats behind home plate in 2026 then we might have the resources for the new area, too.

The Brewers are not demolishing an orphanage or stealing from the poor to give to the rich. 🙂

[Turning2]

3 hours ago, Frisbee Slider said:

Important to remember we often do not want to extend contracts to aging veterans.

 

Sure, not always. But sometimes we should if it was possible. Currently, that is often not even feasible. They should be extending Turang and Contreras into their early 30's but they can't. 

[Frisbee Slider]

2 minutes ago, Turning2 said:

Sure, not always. But sometimes we should if it was possible. Currently, that is often not even feasible. They should be extending Turang and Contreras into their early 30's but they can't. 

The one issue I see is I don’t think Turang or Contreras will want to do a small extension at this point. They will want an Adames style long term extension or more, which is within their right.

We have two more full seasons of Yelich remaining. 🙂

 

[Turning2]

18 minutes ago, Frisbee Slider said:

The one issue I see is I don’t think Turang or Contreras will want to do a small extension at this point. They will want an Adames style long term extension or more, which is within their right.

We have two more full seasons of Yelich remaining. 🙂

 

Right, both guys will want a long-term extension, rightfully so.  If the economic playing field was level, MIL would probably offer those type of deals to them. Generally speaking, they don't extend guys now, not because they don't want to, but because they can't. They want to hold on to guys for the long run. That's why we're seeing the extensions of their best prospects becoming the new normal way to do things. It's a gamble though, as you pointed out with Yeli. Hope they can get Made locked up for ten years. Then maybe Burke and Fischer eventually too. That would give them a good core continuity for most of a decade (assuming they can all blossom into above average MLB talent)

[Jopal78]

31 minutes ago, Frisbee Slider said:

The one issue I see is I don’t think Turang or Contreras will want to do a small extension at this point. They will want an Adames style long term extension or more, which is within their right.

We have two more full seasons of Yelich remaining. 🙂

 

First of all, the Brewers can sign any player they want if they’re willing to pay top dollar. The fans here who want players resigned never say they want them resigned at market rate. The players play for money, and no sense of loyalty  is likely to mean they leave millions of dollars on the table.

Second and more on topic, any increase in revenue is great for us fans who consume the vast majority of the games on TV, radio or streaming. It likely won’t translate into higher payrolls, but it does help pay Latin Scouts, fund the Academies, keep up the tech arms race and analytics department. All of which have contributed to what the Brewers are today.