It's not as obtrusive as some others, I'm speaking more generally. You could say the same thing about maker's marks too, but the cumulative effect is the cluttering up of the uniform. If you look at pictures from a few decades ago it's pretty noticeable.
It's also somewhat of a philosophical pushback on the pervasive plastering of advertising across every possible surface and eyeball.
Anyway, it's an opinion, we can disagree.