American Family Field AKA Miller Park

[Warning Track Power]

 

[liveforoctober]

AmFam Field.

 

Could be worse, all things considered.

[RollieTime]

Not too bad of a name I suppose. If they refer to it as AmFam Field, I won’t mind it at all. That’s at least what I will refer to it as. I’m sure a lot of fans will continue to refer to it as Miller Park or call it AmFam Field instead of “American Family Field”. Hopefully the Brewers take that into consideration when making signs for the stadium and trying to sell the name change to the fans.

[3and2Fastball]

I’ll probably still call it Miller Park because I’m getting older and more “stubborner”

[Matty V]

I was expecting American Family Mutual Insurance Company Field.

[JimH5]

I'm glad that the Brewers are able to get more money in naming rights. There are so many financial services companies with their names on sports venues, so this isn't out of the ordinary. But it's ordinary. Beer is a lot more fun than an insurance policy.

[Warning Track Power]

As long as it wasn't American Family Fields of Milwaukee. American Family Fields of Phoenix is just Los Angeles Angels of Anaheim bad.

[sveumrules]

I will continue to call it Borchert Field.

[MadScientist]

It's Helfaer Senior Field.

 

Honestly what I care about is the team on the field, not the name of it.

[rickh150]

Calling a domed stadium a field doesn't seem right.... park, stadium, and ballpark seem better.

[SeaBass]

Da heck? I thought it was still called Country Stadium.

[valpocrewsader]

• Glad the word 'insurance' isn't in the name.
  
• Not a big fan of '... Field', feel like '... Ballpark' would have been better.
  
• I think we're fortunate that this corporate name lends itself pretty well to a stadium. Many folks outside thre region probably won't be familiar with the company, so it will just have a generally wholesome ring to it, like Great American Ballpark.
  
• Am Fam Clam is amazing
  
• Strangely, the name Miller Park never seemed exactly right to me. Loved the connection to Miller, and got accustomed to it over time, but I don't know... something about the two words not fitting just right.

 

ETA: An important factor with the new sponsorship will be how understated vs gaudy the new signage will be. Hopefully it's done in a classy manner.

[TJseven7]

AmFam Field just opens up the possibility for it to be "AmFam Field at Miller Park."

 

We've all seen a sponsor on the Stadium/Arena and a separate on the Field/Floor.

 

Marketing!

[patrickgpe]

this is of no surprise since it matches the brewers spring training home. once the maryvalle facility was renamed and american family was announced as the title sponsor it was pretty easy to connect the dots.

[SeaBass]

Calling a domed stadium a field doesn't seem right.... park, stadium, and ballpark seem better.

How many domed parks did you play in as a child? Just playing the semantics game. Also, in a baseball context a field is a field whether there's a roof over it or not. There are still outfielders and players still "take the field" or "field a grounder". Even when it used to be played on Astroturf, in a dome.

 

In an aside, listening to WTMJ radio on the way to work this morning and they were discussing the name change and what to call Miller Park Way going forward and one of them said they could keep the general name but call it Miller Parkway instead. I thought that was a pretty clever solution.

[AmFamFan]

As an Am Fam employee we have been getting a lot of updates and I am happy they ended up going with the "American Family Field" over some of the other longer options that were out there. Look for American Family to really start promoting community events through this partnership. American Family has been on a huge push to broaden there impact on communities through community service opportunities, dream banks, and partnerships with a lot of social improvement groups. Am Fam is already a huge sponsor for Summerfest and will be building a new office and community center in downtown Milwaukee soon.

[SeaBass]

As an Am Fam employee we have been getting a lot of updates and I am happy they ended up going with the "American Family Field" over some of the other longer options that were out there. Look for American Family to really start promoting community events through this partnership. American Family has been on a huge push to broaden there impact on communities through community service opportunities, dream banks, and partnerships with a lot of social improvement groups. Am Fam is already a huge sponsor for Summerfest and will be building a new office and community center in downtown Milwaukee soon.

I won't lie, when news first broke over the last year or so that it wouldn't be Miller Park anymore, I like many others wasn't a fan and it wouldn't have mattered what company would have the new naming rights. It wasn't long after, once I got a little more used to the idea, that I really thought American Family was possibly the best "2nd" choice. Not because I have AmFam insurance (I don't) or feel any particular tie, but it's just the words; American Family. We're Americans, we have families, families go to baseball games together. How do you argue with that? Pretty good name for a ballpark, pretty good name for a company. I'm glad they left the word Insurance out of it as well, that would have changed the feel.

[TURBO]

I won't lie, when news first broke over the last year or so that it wouldn't be Miller Park anymore, I like many others wasn't a fan and it wouldn't have mattered what company would have the new naming rights. It wasn't long after, once I got a little more used to the idea, that I really thought American Family was possibly the best "2nd" choice. Not because I have AmFam insurance (I don't) or feel any particular tie, but it's just the words; American Family. We're Americans, we have families, families go to baseball games together. How do you argue with that? Pretty good name for a ballpark, pretty good name for a company. I'm glad they left the word Insurance out of it as well, that would have changed the feel.

 

This, completely this...

[AKCheesehead]

Someone mentioned the Miller Park name not seeming quite right.

 

I have this hazy memory from about the time of the beginning of construction when Miller was announced as a sponsor. I think I read this in the State Journal or something. The name they first had in mind was The Miller Lite House, or something close to this.

[patrickgpe]

I won't lie, when news first broke over the last year or so that it wouldn't be Miller Park anymore, I like many others wasn't a fan and it wouldn't have mattered what company would have the new naming rights. It wasn't long after, once I got a little more used to the idea, that I really thought American Family was possibly the best "2nd" choice. Not because I have AmFam insurance (I don't) or feel any particular tie, but it's just the words; American Family. We're Americans, we have families, families go to baseball games together. How do you argue with that? Pretty good name for a ballpark, pretty good name for a company. I'm glad they left the word Insurance out of it as well, that would have changed the feel.

 

This, completely this...

100% agree too. I am interested to see the signage outside the stadium. The big miller park sign on the roof looked so good. With a longer name and different script, i just hope it fits in as well.

[patrickgpe]

also its not like its globe life park, citizens bank park or the worst guaranteed rate field

[adamb100]

In terms of corporate names there's a lot worse than American Family Field. IMO the best corporate name for a ballpark is Great American Ballpark in Cincinnati. I never realized Great American is an insurance company.

[patrickgpe]

AFF is on par with that. I think overall mlb stadium names are pretty good. Its the NBA or NFL where there are some clunkers.

[RobDeer 45]

I'm guessing I'll always call it Miller Park but we will see. It was a good name for that stadium and team. I have no real problem with American Family Field, it will just be hard to change my ways.

 

I don't know if this was mentioned but I saw someone tweet they will just call it the AM Fam Clam, and that made me laugh pretty good.

[jerichoholicninja]

I didn't know Miller Park was named after Miller beer until about year 3 of the stadium. It just sounded like it was named after some guy whose last name was Miller. I was also in grade school at the time. I didn't know Great American Ballpark was named after a bank or whatever it is for a few years either, I thought it was just super patriotic. Neither of those names sound totally corporate. Same with American Family Field at least.